Liebherr LR1100

My friend Matthias Kiesenebner and I collaborated on creating this energized commercial for the new Liebherr crawler crane.

The spot starts out with closeups of crane parts and peaks in ‘bringing the crane to life’ by powering up it’s headlights. The clip continues fast paced and loud to resolve in a final wide shot.

Epic sound design from Echoic emphasizes the journey from detail to the full crane.